IPM BLOG
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell. Ironically enough, when it comes to promoting themselves, many businesses jump...
Google’s latest change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants. Marketer reactions to the news that Google is yet again degrading the original intent (much less meaning) of exact match to include “same meaning” close...
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike success may embolden other brands to take stronger social and political positions. Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban...
![10 Marketing Lessons from Apple [Infographic]](https://i0.wp.com/www.netsville.com/wp-content/uploads/2018/09/a-4.jpg?resize=400%2C250&ssl=1)
10 Marketing Lessons from Apple [Infographic]
If you’re in desperate need of some marketing inspiration, look no further than tech giant Apple Inc.—the ultimate marketing role model. When it comes to content marketing, no one does it better than Apple. What’s the secret behind Apple’s hugely successful marketing...
Are Companies Making Progress In Digital Transformation?
The term “digital transformation” is now ubiquitous. Nearly every company’s leaders and board of directors see the potential of digital transformation to create new value and improve their competitive positioning. They are investing in building out capabilities to...
Big Brands And Political Activism: What Do Marketers Think?
Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in hard on issues ranging from gun violence to immigration...
How Small Businesses Can See Big Results with Foundational SEO
Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my...
Not Just Another Marketing Tech Stack
The approach marketers used to take was to use one tool for different functions. For example, they’d use one tool for Web Content Management, such as Adobe or SiteCore. They would then use another tool for email marketing, and another for marketing automation and yet...
10 Advantages of Social Media Marketing
Advantages of Social Media Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their...
Best of The Week (8/27 – 8/31)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Are...