IPM BLOG
Advancing the Integration of Digital Discovery Into the Mainstream Retail Experience
As another busy summer winds down, retailers are preparing for those consumers that hit reset on certain aspects of their life by making thoughtful changes to their routines. People often think of this particular time of the year as going ‘Back to Life’ and an ideal...
Digital Marketing Trends That Are Changing The Way We Market To Consumers
The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription...
The Human-Based Marketing Imperative
Like most things in life, marketing is continuously evolving and more so than ever before. We are currently in the midst of a transformative marketing stage. The dynamics driving this era are technology (e.g., artificial intelligence (AI), data management platforms...
Are social platforms finally growing a conscience?
I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the...
![From 1g To 5g: How The Internet has Changed The World [Infographic]](https://i0.wp.com/www.netsville.com/wp-content/uploads/2018/08/smart-watch-821557_1920.jpg?resize=400%2C250&ssl=1)
From 1g To 5g: How The Internet has Changed The World [Infographic]
Internet access has come a long way from the earliest method 1g in 1997. The way we use the Internet has changed the way we accomplish everything. You may not have known the history and progression of technology so our friends at TopReviewHut.Com assembled this...
More Than 80% of People Have Purchased a Product or Service as a Result of Content Marketing, New Survey Finds
Content marketing significantly influences the decision to purchase a company's product or services, according to a new survey from Clutch, a B2B research, ratings, and reviews company. Eighty-two percent of people (82%) have purchased a product or service from a...
What does good personalisation look like to the consumer?
Creating personalised shopping experiences has long been a priority for retailers. ‘Personalisation’ started out as the in-store sales assistant who could instantly infer basic information about their customers – gender, age, etc – as well as learn about their...
The missing EI in AI: Future workforces will still need a human touch
AI (artificial intelligence) technology is advancing at an exponential rate, and some workers are feeling nervous about what it might mean for their job security. But while AI offers many advantages, there is one factor hampering its full-blown adoption – a lack of...
3 Ways for Marketers to Integrate Automation Into Marketing Strategies
Over the past few years, we’ve seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we’re beginning to experience firsthand just how much they’re going to impact our...
The State of Social Media in 2018 [Inforgraphic]
Social Media is an essential tool for reaching and interacting as a company. Companies use social media for a variety of different purposes and are using the data collected by social media to formulate their marketing campaigns. Take a look at this infographic...