IPM BLOG

The Human-Based Marketing Imperative

The Human-Based Marketing Imperative

Like most things in life, marketing is continuously evolving and more so than ever before. We are currently in the midst of a transformative marketing stage. The dynamics driving this era are technology (e.g., artificial intelligence (AI), data management platforms...

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Are social platforms finally growing a conscience?

Are social platforms finally growing a conscience?

I’d imagine Facebook now looks back fondly on 2016, when their greatest PR disaster involved reporting incorrect video metrics. This year, by contrast, has seen them plagued by negative headlines and thrown into the spotlight of not just the media industry, but the...

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The State of Social Media in 2018 [Inforgraphic]

Social Media is an essential tool for reaching and interacting as a company. Companies use social media for a variety of different purposes and are using the data collected by social media to formulate their marketing campaigns. Take a look at this infographic...

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