IPM BLOG
Google’s political ad transparency report & library offers more accountability around election ads
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first...
15 questions to ask yourself before publishing a new landing page
Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a lot of great articles out there...
Deep Learning and ‘Hyper-Personalization’ are the Future of Marketing Automation
Marketing automation has come a long way -- from merely being a tool for marketers to automate repetitive tasks to becoming a fortune ball to understand the high demanding customers of today. The technology advancements in this field have empowered marketers to use...
3 Reasons Why Your Small Business Needs a Marketing Strategy
Small business owners have a lot on their plates. Believe me, I know . . . I am one, myself! And because you’re so busy, there are probably days when you get so immersed in daily tasks that you’re not really working seeing a bigger picture. Sound familiar? Of course,...
5 Actionable Social Video Stats to Boost your Social Marketing Strategy
Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. 1. Only 38% of marketers...
![6 Tips For Creating Engaging Content [Infographic]](https://i0.wp.com/www.netsville.com/wp-content/uploads/2018/07/a-1.png?resize=400%2C250&ssl=1)
6 Tips For Creating Engaging Content [Infographic]
Internet Users consume so much information on a daily basis it is hard to "Win the battle" for eyeballs. The next issue you will run into is after you get people to click on your content you will need them to actually consume your content and not bounce off...
Best of The Week (8/6 – 8/10)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Top Marketing...
How to rev up your page speed for better website performance
Page speed is now a ranking factor on mobile search. That means it’s a critically important component in all of your search engine optimization (SEO) efforts because of its impact on user experience. According to research conducted by Financial Times, a 1-second...
Top Marketing Trends That Are (Digitally) Transforming Your Business
Technology and startup companies are well ahead of most industries in applying digital technology to all areas of a business. Digital transformation isn’t simply integrating new digital technology, it’s about fundamentally changing your business’s operational model....
Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who...