IPM BLOG
The Questions You Should Be Asking When Looking at Your SEO and Social Media Strategy
...For SEO, how are people discovering you? What questions would they ask Google that could lead them to you? Let’s say you own a car dealership and want to own “best car dealership in Minnesota.” Yes, you could go to Google Adwords and spend money on a search term....
2018 Q3 Global Digital Statshot [Infographic]
For our first Infographic Monday of August we are giving you the 2018 Q3 Global Digital Statshot. Access to the internet has never been easier, your phone, computer, smart tv, and now even your appliances allow you to access the Web. Our friends at hootsuite crunched...
Best of The Week (7/30 – 8/3)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! How to Set Up...
Apple makes history by becoming first company to reach $1 trillion market value
Apple, which already held the crown as the nation's most-valuable company, made Wall Street history Thursday when it became the first publicly traded U.S. corporation to reach a market value of $1 trillion. Read more at USA Today Based in Rochester, New York,...
8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse
Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or...
How to Set Up a Marketing Calendar That Actually Works
Every blog post, social media status or other promotional message you put out should be timed just right. Set your business up for success with a fine-tuned marketing calendar. Setting up a marketing calendar for your business can not only help you get organized and...
Infographic: A Picture is Worth 1,000 Words — The Impact of Visual Content on Digital Marketing
For digital marketers, engagement is key. While it’s certainly important that internet users see your content and process it, actually getting them to interact with it is the name of the game. But persuading passive users to take more of an active role in the social...
The best digital marketing stats we’ve seen this week
We’ve got news about Amazon earnings, influencer bots, customer service preferences and lots more. Don’t forget to give the Internet Statistics Compendium a look-see too. Let’s get going. Read more at Econsultancy Based in Rochester, New York, Netsville is an Internet...
8 ways to use content to skyrocket user engagement
Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. Read more at Marketing Land Based in Rochester, New York, Netsville...
The Influencer’s New Clothes: Fake Followers, Engagement And Accountability In Influencer Marketing
Every year, the advertising world waits with baited breath to see the latest and greatest trends coming out of the Cannes Lions Festival. But if one development emerged from this year’s gathering, it would more properly be classified as an anti-trend: a full-scale...