IPM BLOG

5 Ways Marketing Automation Helps Startups Succeed

5 Ways Marketing Automation Helps Startups Succeed

Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There's so much to choose from, it now has its own blended term --...

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How to Reach Consumers While Protecting Their Privacy

How to Reach Consumers While Protecting Their Privacy

Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with...

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Marketing is an Art and Science

Marketing is an Art and Science

As of late, analytics have changed marketing from being an art form to a more scientific extension of business. Through numerous tests and measurements, data-driven marketing has become the new power in marketing and advertising. Marketers analyze the impacts of their...

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