IPM BLOG
Instagram ad spend growth trounces Facebook in wake of privacy concerns
Instagram’s year-on-year ad spend grew 177 percent - four times that of Facebook - as its owner failed to live up to Wall Street expectations following its Q2 2018 earnings report. Excluding revenue from its hugely popular photo-sharing app, Facebook reported ad spend...
5 Ways Marketing Automation Helps Startups Succeed
Let’s face it: It can be overwhelming to keep up with new digital-marketing strategies, social media, drip campaigns and all the other emerging opportunities in the world of marketing technology. There's so much to choose from, it now has its own blended term --...
How Startups Can Leverage Big Data For Success- Big Data Doesn’t Have to be Difficult to Manage [Inforgraphic]
In today's climate the words "Big Data" could invoke a negative response however, not all data is maliciously acquired or have malicious intent. Data can be used in marketing to gather information to personalize messaging, or streamline sales by being able to better...
Is Artificial Intelligence in Need of a Rebrand?
When we think of cutting-edge technology, it’s usually in a positive context. New technologies are exciting, futuristic and belong in Hollywood’s biggest blockbusters. Read more at MarketingTech
Despite Glitches, Amazon Prime Day Manages Another Record
Amazon botched Monday's kick-off of its fourth annual Prime Day sale, with a broken website and app redirecting customers to pictures of dogs on its error pages. For many shoppers, the problems persisted for hours. But the screw-up didn't change the final outcome: a...
Nearly Two Months Into GDPR, Is the EU Law Making a Difference?
For the past year or so, until the end of May, we were deluged with press releases from companies sharing opinions, predictions, innovations and more about Europe’s General Data Protection Regulation (GDPR) and how it might affect businesses here and abroad. Read more...
How to Reach Consumers While Protecting Their Privacy
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with...
7 Reasons Why Digital Marketing is More Important Than You Think
Everything, absolutely everything, is going digital. Digital books. Digital newspapers. Digital . . . marketing? We’re sure you’ve realized marketing has gone digital, and you have probably dabbled in it yourself. But is it really that important? Read more at...
Marketing is an Art and Science
As of late, analytics have changed marketing from being an art form to a more scientific extension of business. Through numerous tests and measurements, data-driven marketing has become the new power in marketing and advertising. Marketers analyze the impacts of their...
What Does Google Know About You? [Infographic]
You may surf the web in the privacy of your own home, but that doesn't mean what your doing is private. The Cambridge analytics case has made people more sensitive to what is going on with their data. Here is a look at what google is learning about you base on your...