IPM BLOG
Best of the Week (7/10 – 7/14)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Get to Know...
Get to Know Your Virtual Audience Via Their Digital Body Language
As marketers, we’re in the business of understanding behavior and what makes people buy things. But in the age of technology, when we can communicate seamlessly with anyone, anywhere with an internet connection, crucial elements still get lost in translation. It’s...
Keeping Up with the Pace of Advertising, MRC Proposes Updates to its Ad Verification Guidelines
MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are 'never appropriate' for their programmatic ads. Read more at MarTech Today Based in Rochester, New York, Netsville is an...
Tighter Data Rules Affect Some Marketers More Than Others
The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Read more at MarTech Today...
New California Bill Restores Strong Net Neutrality Policies
Last month, a California Assembly committee voted to remove key protections from a state-level net neutrality bill. Critics said the changes opened loopholes that would allow broadband providers to throttle some applications or charge websites or services for "fast...
5 Automated Emails Smart Marketers Send [INFOGRAPHIC]
Automated marketing is a highly useful tool for running email campaigns. Depending on what automated marketing tool you have you may have tracking tools to help tailor make your Email Campaigns to the consumers moves. Marketing Automation is just one of the many...
Best of the Week (7/2 – 7/6)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Google &...
Google & Facebook are still beating small ad techs on consumer data trust
Despite the Cambridge Analytica scandal, a new study has revealed that consumers are much more likely to entrust their personally identifiable information (PII) to Facebook and Google than smaller ad tech firms. Based on a study using replica websites featuring...
Speed and Reliability are Key When Choosing an E-commerce Web Hosting Solution
With so many e-commerce web hosting solutions out there to choose from, it can be tempting to go with the first one you see. And while you could get lucky and have no issues with your choice years down the road, it’s not a bet most of us should be willing to take....
YouTube tweaks monetisation model in response to ‘adpocalypse’
Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money. In a model already employed by competitors such as...