IPM BLOG
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal data. California Governor Jerry Brown signed a bill Thursday that will give residents of that state the highest level of data privacy protection in the nation. The California...
How Samsung uses social listening for product marketing & sentiment analysis
The world of social media is vast and full of potentially useful conversations for brands. On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that...
The Influencer Marketing Cheat Sheet [Infographic]
When consumers are making purchasing decisions on the internet nothing is more important than the reviews and user generated content surrounding you product or service. The " buzz" around your company is quintessential to potential customers when they are deciding...
Best of the Week (6/25 – 6/29)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Facebook and...
10 Laws of Social Media Marketing
“Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing...
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
Earlier this year, Twitter CEO Jack Dorsey, along with three other executives who head up the company’s product and security teams, hosted a 45-minute live Q&A with users. During the livestream, Dorsey said Twitter’s primary goal was improving the health of the...
Facebook and Google use ‘dark patterns’ around privacy settings
Facebook, Google and Microsoft push users away from privacy-friendly options on their services in an “unethical” way, according to a report by the Norwegian Consumer Council. It studied the privacy settings of the firms and found a series of “dark patterns”, including...
How To Convert Your Social Media Traffic To Sales
“Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders. But it’s more than just e-commerce stores, in April of 2017,...
How focusing on brand value creates revenue growth
“Marketers, you know the struggle. Your execs ask every day (despite having access to dashboards): “How’s the pipeline accelerating?” And, in the next meeting: “What are we doing to deliver great customer experiences?” (because they read a Harvard Business Review...
9 Killer Benefits of Account Based Marketing [Inforgraphic]
Just because a consumer is using your product or service doesn't mean they should be checked off the list. Account Based marketing focuses on marketing to consumers who are already your customers so that they will in turn solicit your services or products to other...