IPM BLOG
Google Expanded Text Ads & the New Face of AdWords
Google recently rolled out its new Expanded Text Ads changing the existing face of paid ads on its search results pages. With a harder focus on informative content and sleeker URL design, Google's latest iteration allows more possibility for businesses to hone their...
Vital Web Design and UX Trends To Apply Immediately [INFOGRAPHIC]
Keeping up with the current trends of effective user experience (UX) and web design is vital to the continuing strength of your website. 2016 has seen a substantial trend towards images and videos that must be accessible accords all platforms. Media and...
Best of the Week (8/1 – 8/5)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Is “SEO” the Right...
The Ultimate Way to Determine Your Website’s Search Traffic
Last week, we explored the benefits of Google Search Console’s (GSC) Search Appearance tools but that is just a small part of what makes GSC a necessity for your business. The Search Traffic section, for instance, has its own unique set of tools that optimize your...
The Ultimate Way to Determine Your Website's Search Traffic
Last week, we explored the benefits of Google Search Console’s (GSC) Search Appearance tools but that is just a small part of what makes GSC a necessity for your business. The Search Traffic section, for instance, has its own unique set of tools that optimize your...
YouTube Video vs Facebook Video [INFOGRAPHIC]
YouTube has long held the title as the video platform on the web but in the world of video marketing, it may not always be the single best option. With Facebook Video on the rise, it has offered another opportunity to get your message across but which is better?...
Best of the Week (7/25 – 7/29)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! EU Plans Database of...
Why You Need to Utilize Google Search Console for Your Business
Successful website owners know that the difference between profit and failure is by improving their Search Engine Optimization (SEO) to attract more business and get ranked higher on Search Engine Results Pages (SERP). If you are not an SEO professional, the mountains...
How Much Has Social Media Changed Politics? [VIDEO]
Regardless of your stance on this year's controversial race, it's hard to overlook the effect that social media has had on the political landscape. More so than any presidential race beforehand, social media has become a vital communication tool for the candidates in...
Marketing Technology Space Continues to Explode [INFOGRAPHIC]
The marketing technology landscape (or martech) has been growing at a torrid pace, with over 3,500 companies now considered players in that space. Martech is a term that describes the blending of marketing and technology. Martech tools that Internet marketers use to...