IPM BLOG
The Truth About Snapchat [INFOGRAPHIC]
Having emerged as one of the fastest growing social media platforms, Snapchat has become increasingly popular with the younger demographic, claiming more than 60% of all 13-34 year-old smartphone users in the U.S. alone. Once notorious for providing "disappearing"...
Adobe Flash Faces Yet Another Security Threat
Adobe Flash's fall from grace has been anything but smooth. Its death, as we've covered before, is inevitable with some browsers, such as Firefox, already blocking it. Yet, even within its final throes of life, Flash has still managed to continuously aggravate the...
Facebook Introduces New Reactions Button
For those avid Facebook users that have ever faced the dilemma of reacting to a dear friend's miserable post of bad news such as a break-up or a death in a family with the standard "Like" button, your prayers have been answered. Officially active as of today, Facebook...
Google to Shut Down Picasa
Google announced on Friday that they will be shutting down Picasa (which they acquired back in 2004) within the coming months in favor of their Google Photos service. As per the announcement: Since the launch of Google Photos...we’ve decided to retire Picasa over the...
So Long, Java Plug-In!
Oracle, the developer of Java, announced this week that it is progressing towards a plugin-free web hence the removal of the pesky Java plug-in from browsers. In a press release, they stated: By late 2015, many browser vendors have either removed or announced...
What SEO Marketing Has in Store for 2016 [INFOGRAPHIC]
We've explored the difference between organic and manufactured SEO, delved into the periodic table of SEO, and explored ways to increase your website traffic in search engines - but what's in store for 2016? AdHut Media explores the evolving face of search engine...
The Impact of Photos on Facebook Engagement [INFOGRAPHIC]
It has been said that a picture says a thousand words, but on Facebook a picture can also be worth a thousand clicks. Wishpond conducted an intriguing look at the effect of picture posts versus text posts on Facebook and the results are undeniable with photo posts...
Skype to Add Group Video Calling Feature on Mobile Devices
With its tenth anniversary, Skype is marking the occasion by introducing a new feature - Group Video Calling for mobile platforms. According to the Skype blog, "To celebrate 10 years of video calling, get ready to welcome group video calling on Android, iPhone, iPad...
Periscope to Play on Twitter
Twitter announced yesterday that the popular Periscope social media app will now be able to play directly on their platform. Named the iPhone App of the Year last month by Apple, Periscope has exploded in popularity with its live streaming interface and has been...
What Does Organic SEO Mean? [INFOGRAPHIC]
The importance of good SEO cannot be stressed enough. As we have covered before, SEO represents some of the key building blocks to website success yet the question does arise as to which type of SEO is the most conducive to bringing in the right type of online hits....