IPM BLOG
The Surprising Costs of Bing’s Top 20 Most Expensive Keywords [INFOGRAPHIC]
WordStream recently published an enlightening article citing the top 20 most expensive keywords for Bing Ads. While most are unsurprising (i.e. lawyers, insurance, mobile), there are a couple of odd standouts (podiatry?). Keyword prices for Bing Ads are determined...
The Surprising Costs of Bing's Top 20 Most Expensive Keywords [INFOGRAPHIC]
WordStream recently published an enlightening article citing the top 20 most expensive keywords for Bing Ads. While most are unsurprising (i.e. lawyers, insurance, mobile), there are a couple of odd standouts (podiatry?). Keyword prices for Bing Ads are determined...
Facebook’s Instant Articles: What You Need to Know
Instant articles are Facebook’s way of providing 100% original content on their site. Instead of being overloaded with links and ads all over your timeline the instant articles will allow you to read the entire story right on the actually Facebook site, instead of...
Top 20 Productivity Apps to Keep You (and Your Boss) Organized [INFOGRAPHIC]
We all by now are aware of the amazing usefulness of smartphones - the lone tool that single-handedly combined dozens upon dozens of extraneous devices all together in one. Yet, with all the different options and tools available to us through a seemingly endless...
Google Now Includes Tweets in Mobile Search Results
Google and Twitter have been rumored to be making a deal to give the search giant access to the Twitter firehose, and today it looks like that partnership is now official. Google and Twitter have just announced that tweets will now be included when you're doing a...
KFC’s Tray Typer – Finger Typing Good?
KFC is once again revolutionizing the fast food industry but it is not by way of bread-less sandwiches (i.e. the KFC Double Down) or genetically enhanced super chickens. Nope, this time it is through the innovation of the KFC Tray Typer - a new lunch tray...
KFC's Tray Typer – Finger Typing Good?
KFC is once again revolutionizing the fast food industry but it is not by way of bread-less sandwiches (i.e. the KFC Double Down) or genetically enhanced super chickens. Nope, this time it is through the innovation of the KFC Tray Typer - a new lunch tray...
How Much Does Google Really Know About You? [INFOGRAPHIC]
Google started out as search engine but has become one of the biggest advertising companies in the entire world. The more Google knows about you, the more money they can make by selling adverts aimed at you. Google has acquired more than 150 companies over the past...
Bing Developing a Mobile Friendly Ranking Algorithm
Bing announced they are introducing their own version of mobile friendly search ranking algorithms. Bing has explained their update will not replicate the Google mobilegeddon update, but will have some similar reasons as to what makes a mobile friendly website. Bing...
The Power of the #Hashtag [INFOGRAPHIC]
The #hashtag is one of the most powerful tools when it comes to social media marketing. There are some guidelines to follow to optimize #hashtagging to its full potential. A couple of weeks ago I wrote a blog #Hashtagging 101 explaining what a #hashtag is and some of...