IPM BLOG
5 Helpful WordPress Plugins for Business Website
Most of the time small business owners have trouble finding time to update their website regularly. To pay a web designer to create you a company website can cost a lot of money. Luckily there are content management systems that allow you to easily create your own...
Backup for the Internet?
One of the golden rules in any life venture is that it's always good to have a backup plan. We have backups for our family pictures on external drives, coverage for our cars in case of an accident, and business insurance to protect from unforeseen disasters. Yet, with...
Choose Your Web Hosting Company Wisely [INFOGRAPHIC]
Deciding upon the right hosting company can be crucial for your website. A hosting company determines if your website is live, how fast the loading speed is, how much data allowed, how much traffic the website can handle and how much it will cost to host your website....
IPM vs. Commodity Hosting
Commodity Hosting services, such as GoDaddy, make building websites a cheap and apparently easy prospect for many small businesses and individuals but are they really the best option? What is the overall risk of getting locked down in a long term venture with such...
13 Reasons Why Using WordPress is Beneficial For Your Website
There are a lot of tools you can use to create to a website. Whether you're looking to start up a website for a blog or your company needs a new website, there are a lot of options. Some of the most popular tools are Wix, Squarespace, Weebly and WordPress. It's good...
The State of Content Marketing 2015 [INFOGRAPHIC]
We could be seeing a lot of content marketing in 2015. Smart Insights took a poll to find out how businesses are marketing in 2015. This poll showed that 29.6% reported content marketing as the most important digital marketing trend. Big data was second on the list at...
5 Ways to Keep People on Your Blog
You've done it! You have successfully created your new blog and visitors have started rolling in; however, you've begun to notice something disturbing - no one seems to be sticking around to read any of your posts! What going on? Is there a next step or is your blog...
What it Takes to Run a Data Center
The Internet world is powered by data centers that dot the planet. Numerous people all over the world use the Internet everyday but no one probably thinks about the data centers that makes surfing the Internet possible everyday. A data center is where a website is...
How Businesses Can Control Their Social Media Presence
Victoria Advocate published an interesting article yesterday focusing on how Business Owners Can Control Social Media. "Social media is a business reality. Whether your business has a Facebook page or it Tweets or sends out Instagrams: Your business is out there," the...
CNBC Explores the Right and Wrong Way to Use Social Media
CNBC featured an intriguing feature today by Tom DiChristopher on the proper way for businesses to utilize social media. Of particular interest is the posting of evergreen content and the loss of marketing potential when businesses fail to interact with their online...