IPM BLOG
Content Strategy Vs. Content Marketing: What’s The Difference?
Content Marketing is an excellent way to drive traffic to your site and generate leads. Properly written content should coincide with your product and be a promotional piece in itself. Good content will go unnoticed unless you have an effective strategy to promote...
Why You Should Diversify Your Marketing Channels
Summer 2018 was wild in the digital marketing community. Anyone dealing in the online sales and marketing space has felt the effects of the European Union's General Data Protection Regulation (GDPR), the Facebook-Cambridge Analytica data scandal and Google’s...
Why Businesses Should Consider Chatbots [Inforgraphic]
ChatBots are an effective resource for communicating and engaging with your customers during all hours of the day and night. There are many types of chatbots available like the MobileMonkey which is a facebook messenger based chatbot that Netsville uses for our...
5 (Surprising?) Marketing Trends That Will Continue to Blow Up in 2019
Marketing is always changing and always has new trends that we try to keep up with. If you're not keeping up with the trends you're falling behind. Every year new patterns and strategies blow up that we can take advantage of, and into the next year some of the trends...
Why Nothing Matters More Than Your Email’s Subject Line
Email Marketing is an essential part of marketing in e-commerce and nothing is more important than the first impression in your subject line. Consumers use this small portal into your message to try and gauge the validity of your email. An enticing subject line must...
Google appeals record $5 billion EU antitrust Android fine
There's a lot going on this week with Google, with the latest regarding there appeal of European Commission's $5 billion dollar antitrust fine. Check out the latest info in the article below: Earlier this week Google filed an appeal of the European Commission’s (EC’s)...
What Would Accountable Digital Marketing Even Look Like?
You've heard about account based marketing and being an accountable marketing team. But what would accountable digital marketing even look like? Take a look at this article from Ad Exchanger below: There’s a crisis of trust in the market for digital media services....
How Much Will Blockchain Really Affect Digital Marketing?
Blockchain technology has the potential to change the way data is transferred across the globe. Blockchain technology is affecting almost every industry because of the implications of secure instant transactions, marketing is now potentially one of those. As...
2018 Social Media Image Size Guide [Infographic]
Social Media comes in all different sizes, and not all of them are the same. While programs like Hootsuite make posting over multiple social media networks effortlessly, you still need to make sure that your content is the correct size. Properly optimized Images...
Best of The Week (10/1 – 10/5)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! 5 Fun Halloween...