IPM BLOG
The Art and Science of Content Marketing For Gen Z
As you may have heard from us before, marketing has become more of a mix of art and science rather than just an art. As technology continues to evolve, so does marketing and the tools we have for it. Find out more about the marketing mix for content marketing with Gen...
5 Fun Halloween Marketing Ideas for Your Small Business
In the business and marketing world it is important to always stay relevant and up to date on the times. When trying to maintain relevancy with your content and provide useful information, using holidays can be a great option. With it being October, that means it's...
Uber Pays $148m Over Data Breach Cover-Up
Ride-hailing firm Uber is paying $148m (£113m) to settle legal action over a cyber-attack that exposed data from 57 million customers and drivers. The massive breach happened in 2016 but Uber sought to hide it from regulators. The company paid the hackers behind the...
Instagram Rumored to be Testing a Hashtag Selector Tool, Geo-fenced Posts
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature. Amy Gesenhues on September 21, 2018 at 2:28 pm Instagram is rumored to be testing a number of new features including a hashtag selector tool,...
The Real Problem With Influencer Marketing: You’re Focusing On The Wrong ‘Influencers’
Influencer marketing has become a very popular method of marketing in today's world, especially with the rise of social media. But why isn't it working for you? You may be focusing on the wrong influencers. Find out more with this articles from Forbes: No matter what...
![How To Do Keyword Research For Content Creation & SEO [Infographic]](https://i0.wp.com/www.netsville.com/wp-content/uploads/2018/02/financial-2860753_1920.jpg?resize=400%2C250&ssl=1)
How To Do Keyword Research For Content Creation & SEO [Infographic]
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for. The folks at Promodo have an infographic outlining some...
Nine Marketing Pros Weigh In On That Bold ‘IHOb’ Campaign
Earlier this year, IHOP temporarily "changed" its name to IHOb, the international house of burgers. It was received with much resistance and seemed to blow up the internet. We now know that the campaign was simply a marketing stunt to get people aware of the chain's...
Better personalization: The intersection of AI, automation and marketing
As technology evolves more and more, you will continue to hear about artificial intelligence and automation. And if you're a part of the business or marketing world, you're gonna want to pay attention. The new tools and apps involved with AI and automations can help...
Best of The Week (9/24 – 9/28)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Instagram Rumored to...
With Marketo Mega-Deal, Adobe’s Reach Just Got a Whole Lot Wider
At least one analyst said the acquisition 'fundamentally resets the competitive playing field' for B2B martech buyers and vendors. Barry Levine on September 21, 2018 at 2:15 pm With the announcement Thursday that Adobe is buying Marketo, the world of major marketing...