IPM BLOG
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60 Digital Marketing Tools to Help You Grow Your Business [Infographic]
Digital marketing is based upon being relevant. To be relevant you must be able to stay on top of all phases of your internet property. Luckily there are tools available to help monitor and maintain every facet. Here are 60 Digital Marketing tools they find essential...
Best of The Week (9/17 – 9/21)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Instagram rolls out...
Security Firm Shows How a Second-Hand Amazon Echo Can Become a Spy
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found. Barry Levine on September 18, 2018 at 4:53 pm, Martech Today. When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the...
Content Marketing Reaches Baby Boomers
Shoppers aged 54 to 72 represent a significant portion of the total U.S. consumer market. And they have the financial wherewithal to be among the top customers of an ecommerce company. This group of potential customers can be reached with content marketing via...
The New Customer Journey Maze: 5 Implications For Marketers
At a recent roundtable, where individuals focused on helping sales and marketing leaders gathered, Gartner presented interesting findings from its annual research project. The findings suggest that the assumption that B2B buyers progress in a linear fashion is...
Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it...
The Next Marketing Skill You Need To Master: Touch
A few weeks ago, I took a class at Sephora on how to apply foundation—a life skill I failed to acquire in seventh grade probably because I had my oily nose buried in a book. The beauty retailer offers a number of these free hands-on tutorials, which I had learned...
Blockchain Technology Breakdown [Infographic]
You may have heard the buzz surrounding Blockchain Technology, but what exactly does it mean? Here is a breakdown of what blockchain technology does and how it it securely manages information and databases. Our friends at Followmyvote have created this inforgraphic to...
Best of The Week (9/10 – 9/14)
Netsville presents our top 5 Best of the Week picks for Internet Marketing stories and developments from across the web. If you see a story or feature that you'd like to suggest for Best of the Week, please include it in the comment section below! Disorganization in...
Disorganization in the Sales Process: A Job for Automated Marketing and CRM
The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process. Disorganization in the sales process There’s nothing worse than...