by Netsville Staff | Sep 14, 2018 | Business, Marketing as a science, Technical
The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process. Disorganization in the sales process There’s nothing worse than...
by Netsville Staff | Sep 14, 2018 | Business, Marketing as a science
Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Ironically enough, when it comes to promoting themselves, many businesses...
by Netsville Staff | Sep 12, 2018 | Business
Nike success may embolden other brands to take stronger social and political positions. Nike’s controversial “Just Do It” 30th anniversary campaign with Colin Kaepernick was derided by many, spawned online-shoe burning videos and prompted one Louisiana mayor to ban...
by Netsville Staff | Sep 7, 2018 | Business, IPM
The term “digital transformation” is now ubiquitous. Nearly every company’s leaders and board of directors see the potential of digital transformation to create new value and improve their competitive positioning. They are investing in building out capabilities to...
by Netsville Staff | Sep 7, 2018 | Business, News
Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in hard on issues ranging from gun violence to immigration...
by Netsville Staff | Sep 7, 2018 | Business, Web Development
Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my...
