by Netsville Staff | Sep 21, 2018 | News, Technology
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found. Barry Levine on September 18, 2018 at 4:53 pm, Martech Today. When a smart speaker aggregates customer data, or a car dashboard highlights the nearest McDonalds, the marketer and the...
by Netsville Staff | Sep 19, 2018 | IPM, News, Technical
At a recent roundtable, where individuals focused on helping sales and marketing leaders gathered, Gartner presented interesting findings from its annual research project. The findings suggest that the assumption that B2B buyers progress in a linear fashion is...
by Netsville Staff | Sep 13, 2018 | News, Web Development
Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants. Marketer reactions to the news that Google is yet again degrading the original intent (much less meaning) of exact match to include “same meaning”...
by Netsville Staff | Sep 7, 2018 | Business, News
Brand political activism feels fresh and new in an era of pervasive social media and a president who never tires of Twitter. Companies that decades ago would have maintained a studied silence are now weighing in hard on issues ranging from gun violence to immigration...
by Netsville Staff | Sep 5, 2018 | Marketing as a science, News, Technical
The approach marketers used to take was to use one tool for different functions. For example, they’d use one tool for Web Content Management, such as Adobe or SiteCore. They would then use another tool for email marketing, and another for marketing automation and yet...
by Netsville Staff | Aug 8, 2018 | Business, Marketing as a science, News, Technical
Last week, Google announced a variety of new AI offerings, most notably the alpha release of its new Contact Center AI. Based on its Dialogflow development suite for conversational agents, launched last fall, Contact Center AI offers a voice bot Virtual Agent who...
